Advertising for Dummies
SKU: 29202404836

Advertising for Dummies

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Description

Advertising for DummiesSo, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place but it doesn't have to be. Advertising for Dummies

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?

The world of advertising can seem like a daunting place--but it doesn't have to be. Advertising for Dummies coaches you through the process and shows you how to:

  • Identify and reach your target audience
  • Define and position your message
  • Get the most bang for your buck
  • Produce great ads for every medium
  • Buy the different media
  • Create buzz and use publicity
  • Research and evaluate your competition

Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising--from online and print to TV, radio, and outdoor formats--to show you how you can easily develop and execute a successful campaign on any budget. Plus, you'll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.



Binding Type: Paperback
Publisher: For Dummies
Published: 01/01/2007
ISBN: 9780470045831
Pages: 312
Weight: 1.10lbs
Size: 9.10h x 7.40w x 0.70d
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SKU: 29202404836

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Stephenochi
Birmingham, US
★★★★★ 5
Good pillow protector
Size: Queen Size (Pack of 2)
Looks and feels very durable. Didn't notice and odor when opened or in use. Fits my Coop Home Goods pillow perfectly! Sleep quality is still good with these covers on.
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Reviewed in the United States on March 29, 2026
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MeMe🦋
Draper, US
★★★★★ 4
Very nice but expensive
Size: Queen Size (Pack of 2)
I love these cases, they didn't let out as much air as I had hoped for out the sides so I only zip it up half way so my pillow stays squishy and moldable and not partially filled with air which changes the feel of your pillow. Other then that they are great, they are very soft and quite, there is no noise whatsoever and there is some thickness to it adding a little more softness to your pillow. I ended up buying a second set. I just wish it had a little more airflow through the sides so I didn't have to leave it unzipped, that kind of defeats the purpose. I also think they are a little more expensive then they should be.
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Karma89love
Draper, US
★★★★★ 5
Does not change the pillows effectiveness at all.
Size: King Size (Pack of 2)
As of right now, I have not noticed anything with these covers that would significantly alter the way the pillows feel. I'm greatful that they are not noisy as most other covers are. I also appreciate that they have very much the same feel as the covers that come on the pillows. One thing I can say so far with confidence is that even though this is an additional layer to my pillows, the original feeling, specially with the Eden cool+, has been the same in terms of coolness and breathability.
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jakobsmom
Draper, US
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SUPER SOFT - GREAT QUALITY!
Size: Crescent Queen
This crescent pillow protector is more than I expected, as far as softness and just the overall quality of it. I wish my PILLOW was as nice as this protector! Definitely recommend.
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Chelsea, US
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Exactly as described
Size: Crescent Queen
This pillow cover is everything they said it would be. Comfortable, no crinkle sound. Fits the pillow like a glove. I highly recommend.
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