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Description
The Designer's Guide to Product Vision: Learn to Build Your Strategic Influence to Shape the FutureToday, design is a critical business competency, and designers need to play a leadership role. This guide helps you transform yourself into a strategic designer and take your seat at the table where key decisions are made. You'll master a breakthrough process for creating innovative product and service visions and translating them into high value market offerings. Defining an effective product vision requires deep discipline and multiple skills.
Today, design is a critical business competency, and designers need to play a leadership role. This guide helps you transform yourself into a strategic designer and take your seat at the table where key decisions are made. You'll master a breakthrough process for creating innovative product and service visions and translating them into high-value market offerings.Defining an effective product vision requires deep discipline and multiple skills. Drawing on their pioneering experience, Laura Fish and Scott Kiekbusch guide you through every step, helping you organize strategy, plan for innovation, and tell a clear story of your customer's future experience.
Once you've defined a strategy-led product vision, make it real. The authors' agile "Visioneering" techniques help you navigate fast-changing product journeys - iteratively and continuously improving experiences while staying aligned with your mission and purpose. With these tools and insights, you can lead business-critical projects today, shape your company's future, and achieve more than you ever thought possible.
Learn How To:
- Move from tactical to strategic designer, and gain a more influential leadership role
- Create strategy-led product visions the organization can rally around and deliver
- Lead the unification of design, engineering, and business to mindfully craft outstanding user experiences
- Go beyond obsolete roadmaps to implement product visions in a world that won't stop changing
- Influence and improve the long-term direction of your business to effect real-world positive change
Binding Type: Paperback
Publisher: New Riders Publishing
Published: 08/02/2020
ISBN: 9780136654322
Pages: 288
Weight: 1.05lbs
Size: 9.10h x 7.20w x 0.60d
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Product Reviews
★★★★★ 5
Great pillows
Color: Black(4pack), Size: Standard
These are absolutely great and them being cooling pillows is a big plus for someone who has hot flashes at night. They are very comfortable and they are great support for any position sleeper. These pillows are durable and the material comfortable and soft.
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Reviewed in the United States on March 29, 2026
★★★★★ 5
Soft pillows
Color: Grey, Size: Standard
Good size pillows. Very comfortable. Soft pillow and not so hard to lay on. It’s not too bulky or too big.
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Reviewed in the United States on May 15, 2026
★★★★★ 3
They are using different/cheaper shredded foam then they were 1 year ago
Color: Memory Pillow, Size: Standard, Color: Memory Pillow, Size: Standard
The shredded foam used last year was really nice and soft and even firm to a point where your head is supported perfectly while you sleep. now the 2 extra pillows I received this weekend have completely different shredded foam which seems to be cheaper. Also when you unzip the pillow cover and get to the part where you can unzip the other cover where the foam is no longer is there. so they are using cheaper shredded foam and a cheaper cover to where the foam is and you can no longer unzip the second cover to see the foam. but I can easily tell that they are using different and cheaper foam which isn't true memory foam. their new blend is too fluffy and the pillows are floppy and too soft. the old ones i bought 1 year ago are heavy pillows that are true memory foam which your head molds into perfectly and are amazing. these new ones they are making aren't worth it. In one picture you can see the cover with different colored cheap foam and the other picture with the green and white thick premium quality shredded memory foam. The other pictures show how the old ones are thick and firm and moldable for you head and the other 2 are floppy because they use cheaper shredded foam. They need to use the shredded foam they used last year! it was really good! Now they are not true memory foam pillows anymore due to changing from premium shredded foam to cheap shredded foam.
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Reviewed in the United States on July 18, 2024
★★★★★ 5
Great comfortable, pillows.
Color: Black(4pack), Size: Standard
These are some great, comfortable pillows. They are soft and feel great. They are good for sleeping on or just using them to be comfortable in bed.
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Reviewed in the United States on April 23, 2026
★★★★★ 5
Enjoyable
Color: Grey, Size: Queen
Holds their shape and stay cool.
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Reviewed in the United States on May 24, 2026
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