SKU: 56263977698

Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

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Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs* WALL STREET JOURNAL BESTSELLER * An insider's account of Apple's creative process during the golden years of Steve Jobs. Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years of the

* WALL STREET JOURNAL BESTSELLER *

An insider's account of Apple's creative process during the golden years of Steve Jobs.

Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era--the Golden Age of Apple.

Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.

Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation--inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy--and uses these as a lens through which to understand productive work culture.

An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.



Binding Type: Paperback
Publisher: Picador USA
Published: 12/03/2019
ISBN: 9781250203410
Pages: 304
Weight: 0.55lbs
Size: 8.20h x 5.40w x 1.00d
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SKU: 56263977698

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Amber
Bozeman, US
★★★★★ 5
My paper bowls of choice.
Size: 50 Count
I have been a return buyer of these bowls and amazon basics plates, as they are sturdy and well made, even for liquids. I think there is a generous quantity for the price. I use for my to go meals on the way to work, so I dont have my whole kitchen accumulating in my car. They are good sized and you can fit a decent serving. Will keep buying.
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LindaM
Whiting, US
★★★★★ 5
Sturdy paper bowls, economical quantity purchase
Size: 300 Count
I previously bought 50 (?) of the paper plates to check the quality and see how well they hold up before making quantity purchases of other paper products. The bowls hold up well though I use them primarily for cut up avocados, sliced tomatoes, cole slaw, etc. I have used them in the microwave under 15 seconds to reheat toasted English muffins with marmalade with no problem. I use Pyrex glass bowls in the microwave for veggies and soups, so I am unable to speak on how well the bowls hold up with hot foods in the microwave. I resisted buying and using paper bowls and plates for a long time; however, with my 80th birthday fast approaching, the fewer dishes I have to wash means less time standing on my feet. I am an experienced shopper, and these quality paper products bought in bulk are the best buy I have found. I recommend them.
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Joy
Charlottesville, US
★★★★★ 4
My go to.
Size: 50 Count
Nice. Sturdy and good thickness. Nice size. Bought these along with smaller. Leak proof.
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Reviewed in the United States on May 22, 2026
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Angelica
Omaha, US
★★★★★ 5
Strong and very convenient
Size: 50 Count
These paper bowls are sturdy and hold up well even with hot or liquid foods. They don’t get soggy easily and are microwave safe, which makes them very convenient. The size is also great for soups, cereal, or leftovers. Good quality for disposable bowls and very practical for everyday use.
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Sandy
Birmingham, US
★★★★★ 5
Sturdy, great value, very utilitarian
Size: 50 Count
Exactly what I wanted. Exact quality thickness and sturdiness. Only small downside is they're coated in a wax like substance and stick together so you have to pry them apart and if you microwave something, it tends to meld together and also stick into the bowl. But I still love them especially the price.
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Reviewed in the United States on March 30, 2026

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